
Last week I was given an amazing opportunity to fly to the CVS headquarters in Rhode Island with a group of other bargain and fashion bloggers. CVS invited us to fly up (all expenses paid!) to view upcoming promotions, new products and to offer our opinions. It was my very first trip for my blog and it was a huge honor to be included.
Last Wednesday I flew from Birmingham to Charlotte and from Charlotte to Boston, MA. Unfortunately a gauge on the plane broke and we had a 3 hour delay in Charlotte. We finally arrived in Boston, MA
(there were 3 other bloggers on my flight) where a car service picked us up and took us to the hotel which happened to be right across the street from a CVS. I got a kick out of that and had to take a picture of it.
We had a delicious dinner at a downtown Italian restaurant where we finally had the chance to meet the other bloggers. There were a total of 22 bloggers invited to the event (bargain and beauty bloggers) including my friend Michelle from Money Saving Madness. Only Michelle and I had never met so I was texting her during the meal asking her which one she was! She got a good chuckle out of it.
Wednesday morning was when all the fun festivities started. CVS picked us up at the hotel at 8 am and took us to their headquarters. I was almost as excited to pass the CVS sign as I am when I go under the welcome sign at Disney World.
We were first introduced to the President and CEO of CVS, Mr. Larry Merlo. It was interesting to hear the history of CVS and how far they have come over the past 35 years.
But the most exciting thing of the morning though was being able to take a tour of the store inside CVS headquarters. Yes, they have a real full size store inside their building. They use it for merchandising, training, testing and more. It was really neat to hear how they came up with the design and layout and even be able to offer our advice and opinion on it. I’m hoping some of the ideas I offered will show up in a future store. ;)

We also were presented the Extra Care Program 101. It was really interesting and I even learned a thing or two I did not know. We even had the opportunity for a Q and A with the head of the Extra Care Program. I had a ton of opinions to offer, and they wrote a lot of them down. Maybe we will start to see some of them implemented soon!
The thing that really stuck me the most was how much CVS cares about their customer. They really want their customer to save as much money as they can and they work really hard to make sure they give them opportunities to save on the things they buy the most. They actually track your purchases through your Extra Care Card and will give you coupons that match the items you buy the most.
After lunch we were introduced to the new Nuance Salma Hayek line that will be sold exclusively through CVS starting this August. These are actual products that Salma’s grandmother has made for her for years. They range in price from $2.99 to $19.99. I like that part.
We also had the opportunity to learn more about the CVS generic line of products, the Beauty 360 products and stores, and many more things that are escaping me at the moment. It was an incredible experience and I am so humbled that I was included to go and share my opinion with top executives who actually listened. (If you are wondering how I was invited, I replied to an email from a CVS PR rep and a few months later they invited me to attend.)
Oh and for those of you that were curious, CVS did not mean for the Pepsi deal to go viral. It was the first promotion of that kind and their intention was to reward select customers. They were very apologetic and felt bad for the way it happened. We gave them a few opinions on how to prevent that from happening in the future.
(Photo Credit: Diamond Photography)