Disney Theatrical Productions announced today that the Broadway adaptation of “Frozen” will not reopen once the pandemic crisis is contained. This will be the first long-running show to be cancelled due to COVID-19.
“This difficult decision was made for several reasons but primarily because we believe that three Disney productions will be one too many titles to run successfully in Broadway’s new landscape,” the president of Disney Theatrical Productions, Thomas Schumacher, said in a letter to staff.
“Aladdin”and “The Lion King” are still on Broadway, and “Frozen” has unfortunately been bringing in less money than the other two shows.
It is estimated that “Frozen” cost as much as $30 million dollars to produce, but the Broadway version didn’t quite have the same popularity as the animated film, receiving lukewarm reviews from critics and failing to win a Tony, despite three nominations in 2018.
Disney does plan on having “Frozen” resume it’s North America tour, in addition to opening additional productions in London, Sydney, Hamburg and Tokyo.
According to the New York Times, Disney has also begun work on two new musicals adapted from Disney films: “The Jungle Book” will be directed by Christopher Gattelli and “Hercules,” directed by Lear deBessonet. There is also expected to be a musical adaptation of “The Princess Bride” and “Bedknobs and Broomsticks”.