A change is coming to the look of coupons. The traditional coupon barcode is being replaced by a DataBar barcode that will appear on the right hand side of your coupon.
The DataBar barcode is able to contain more information including expiration date, specific sizes or varieties, and more. This will reduce the ability of people to use a coupon on a product or size it was not intended for.
Retailers that utilize DataBar will experience automatic expiration date checking, reduced cashier intervention and improved scan rates. This means your checkout experience should be much less painful and will be faster.
Of course, in order for these coupons to scan, the retailer would need to update their POS system to accommodate the new barcode. Most major retailers like Target and Walgreens already support DataBar barcodes, with other retailers soon to come.