Sticker shock is when you stand in front of a product and stare at it with an open mouth and then walk away wondering how people that don’t coupon can afford to buy groceries. Every time I go to the store, I experience sticker shock.
Today, I experienced sticker shock when I went to add a gallon of milk to my purchase at Publix. We need milk. We have like half a cup of milk left in the jug. But I am not going to pay $3.99 for a gallon of generic milk. I’ll do without milk for a day or so until I make my run to Walmart.
It seriously makes me wonder how people that don’t coupon can afford to buy groceries every week. Every single time I go the store, products I buy on a regular basis have gone up in price. Here are a few prices that I recently saw that made me shake my head in disbelief:
- Generic loaf of bread — $1.39
- Generic Soda — $0.78 a 2 liter (I remember when it was $0.58)
- Generic Cream Cheese — $1.98 a block
- Generic Shredded Cheese — $2.28 a bag
- 5 pound bag of potatoes — $3.29
- 20 oz Coca-Cola — $1.79 at CVS
So thinking back, what is the last item in the grocery store that made you drop your jaw in sticker shock?